Register for this two-week online course – Limit of 10 CALL-sponsored seats, don’t miss out! Tuesday, January 10 – Monday, January 23, 2023. Would you… Read More »How to Create a Podcast for Your Library
In 2021, the Oak Park Public Library (OPPL) in Illinois developed its first “Strategic Plan Against Racism.” One component of this new plan is reaching… Read More »Using Data to Engage Underserved Communities
Register for this one-hour webinar. In this CAreer Pathways webinar, we will hear about the marketing and outreach resources available from each digital platform, and… Read More »CAreer Pathways Marketing, Outreach, and Partnership Best Practices
Collections are the mainstays of libraries. After spending lots of money and time curating, processing, and making them available, you may think the work is… Read More »Promoting Your Collections: Messaging, Merchandising, and More
Monday, November 7 – Saturday, December 3, 2022 | Four-week online course.
Being strategic and intentional in marketing your library can increase results and make the best use of your time and budget. This course will guide you through the four-step process of developing a marketing plan for your library. First, you will learn how to uncover your community’s needs, wants, attitudes, and behaviors to inform your marketing decisions. Then you will analyze your current environment and set measurable goals. Next, you will explore key messages and marketing strategies that connect. Finally, you will learn how to assess the effectiveness of your marketing activities and use that data to improve your future marketing.Read More »Developing a Marketing Plan