Have you been tasked with marketing library events or services without ever having a course that taught you how? If so, you’re an “accidental marketer,”… Read More »What They Didn’t Teach You in Library School: The Cycle of True Marketing
Monday, November 7 – Saturday, December 3, 2022 | Four-week online course.
Being strategic and intentional in marketing your library can increase results and make the best use of your time and budget. This course will guide you through the four-step process of developing a marketing plan for your library. First, you will learn how to uncover your community’s needs, wants, attitudes, and behaviors to inform your marketing decisions. Then you will analyze your current environment and set measurable goals. Next, you will explore key messages and marketing strategies that connect. Finally, you will learn how to assess the effectiveness of your marketing activities and use that data to improve your future marketing.Read More »Developing a Marketing Plan