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Developing a Marketing Plan
Monday, November 7, 2022
Monday, November 7 – Saturday, December 3, 2022 | Four-week online course.
Being strategic and intentional in marketing your library can increase results and make the best use of your time and budget. This course will guide you through the four-step process of developing a marketing plan for your library. First, you will learn how to uncover your community’s needs, wants, attitudes, and behaviors to inform your marketing decisions. Then you will analyze your current environment and set measurable goals. Next, you will explore key messages and marketing strategies that connect. Finally, you will learn how to assess the effectiveness of your marketing activities and use that data to improve your future marketing.
Upon completion of this course, participants will be able to:
- Distinguish between marketing and promotion
- Identify at least 3 methods to learn more about their audiences
- Select appropriate communication channels for their audiences
- Develop key messages and goals for marketing their library
- Assess the effectiveness of their marketing activities
CALL SPONSORED: CALL is offering a limited number of free seats to California library staff in this Library Juice Academy course. Please use the link above to register for one of these no-cost seats. In order to gain the most impact from learning events sponsored by the CALL grant we ask that all participants engage fully (attend, participate, discuss and share). If you are unable or not willing to agree to this, please be kind and leave a seat or place for someone else.